Consumer Behaviour

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA ________________________________________________________________ ASSIGNMENT Program:Executive unmarried man in Business Management Course:MKTG 4110 Consumer Behavior Semester:July October 2011 oerdue Date: 15 October 2011 ------------------------------------------------- Lecturer:Assoc. Prof. Dr. Firdaus Abdullah ------------------------------------------------- Assume that you are the merchandising manager of the online wedgeing section of the countrys leading bank. How would you engage your understanding of consumer behaviour to effectively segment your markets and identify curb segments for promoting online banking? Also drag the promotional strategies you will develop for the segments determine by you. crush online banking options Consumers now have a replete(p) range of choices. To stand by you find one that meets your needs, we compared the rank, terms, and redevelopment of the seven largest onlin e banks. Last reviewed: July 2009 Online banking, disrespect a rocky start, is worthy the rule rather than the exception. And though some consumers remain on the alert of making financial proceeding over the net because of security measure concerns, Forrester Research forecasts that in ii years, 76 percent of U.S.

households with Internet access will bank online. How should you select an online bank if you seaportt already? much like a walk in bank. Youll requisite one that offers the services you need, pays competitive interest rates on deposits, is convenient to use, and doesnt gouge you on fees. We evaluated some of the largest ones on those ! criteria (see table). From banking hours to virtual banking The focusing we bank has completely changed over the past three decades. thirty years ago, when you needed money, you visited a pleasant fortress during weekday banking hours, probably stood in line for a while, and had a human vote counter count off your cash. But just a a few(prenominal) years later, banks launched networks of...If you want to get a full essay, battle array it on our website: BestEssayCheap.com

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