Tuesday, November 26, 2019

Psychological analysis of film character Essay Essays

Psychological analysis of film character Essay Essays Psychological analysis of film character Essay Essay Psychological analysis of film character Essay Essay Good Will Hunting received critical and commercial acclamation every bit good as being credited for a Renaissance among immature American dramatists ( Tatara. 1997 ) . Recognized for the portraiture and development of the characters. the narrative has been utilized in psychological and sociological surveies. The narrative revolves around Will Hunting. a janitor working at the Massachusetts Institute of Technology ( MIT ) who in secret solves the math jobs that Professor Gerald Lambeau. a Fields Medalist. his applied theories category. After being revealed to Lambeau as the â€Å"Mystery Math Magician† . the professor sought to prevents Hunting’s captivity after assailing a police officer during a bash by volunteering to oversee Hunting’s probation and psychotherapeutics. After the failure of Hunting early healers to link with him. Lambeau seeks the aid of Sean Maguire. a former co-worker who seemed to retreat from society after the decease of his married woman ( Van Sant A ; Bender. 1997 ) . DSM Diagnosis Hunting’s existent status is non unequivocal in the film. He displayed violent inclinations. trouble in commanding emotions and developing relationships. An appraisal of the character of the film suggests that Hunting’s status can be classified as Attachment Disorder ( AD ) . Based on the DSM-IV-TR. there is a differentiation between inhibited and disinhibited fond regard signifiers. both are considered to be classified as reactive fond regard upset ( RAD ) . There is greater differentiation between signifiers in the ICD-10 where the latter is classified individually as disinhibited fond regard upset ( DAD ) . nevertheless this classification remains debated. For the intent of this exercising. Huntington’s instance will be considered as RAD. based on the DSM-IV-TR terminology. Hunting exhibits important trouble in swearing other people and intentionally distances himself from others except for his immediate circle of friends. Unlike other conditions that undermine socialisation thoughtlessly. it is evident that Huntington’s province of relationships is something he intentionally does. Though he has been able to keep close knit group of friends. represented by his relationship with his fellow Southie friends Chuckie. Morgan and Billie. he neer invites them to his place and though they are cognizant of Hunting’s exceeding mind. he neer full reveals its full extent. Furthermore. Hunting is frequently blocked in scenes apart from the group and becomes merely to the full engaged when prompted to make so chiefly by Chuckie. Lambeau besides repeatedly expresses his concern over Hunting’s involuntariness to use himself to the full extent of his accomplishments. Maguire would raise a similar sentiment utilizing Hunting’s devotedness to his personal reading alternatively of developing relationships or bettering his life. It should be noted that in contrast to oppositional noncompliant upset ( ODD ) . Hunting’s opposition or interaction with Maguire. Lambeau every bit good the first five healers was non against their authorization but instead what he perceived as a false belief or inadequacy of their methods or statements with him. Furthermore. Hunting’s ability to keep his occupation and because he has no evident job with Terry. his supervisor is farther grounds for AD ( Boris. 2003 ; O’Connor A ; Zeanah. 2003 ) . Hunting’s status is being attributed at most to his childhood being reared in surrogate places. three from which he had to be removed due to serious physical maltreatment ( Damon A ; Affleck. 1997 ) . Subsequent delinquency indicates continuity of aggressive behaviour indicates that intercessions where non effectual as good. See the concluding statement between Skylar and Hunting: despite Skylar’s credence of Hunting’s yesteryear and her petition for him to travel with her to California. Hunting remains unwilling to believe the former’s devotedness or hazard go forthing Southie or believe about set uping a life with Skylar. Maguire points out that the challenge for Hunting is non being able to command his behaviour or to use his accomplishments but instead going willing to put on the line being emotionally dependent on other people and swearing them non to abandon him. Therefore. the denouement of the film is Hunting’s trip to California to follow Skylark which meant that he would go forth Southie. his friends and without the confidence of a occupation. Characterization The symptoms displayed by Hunting intentionally delineated his individuality from his friends and immediate environment. At the start of the film. there is non suggestion of Hunting’s exceptionality and his background and personality had small difference from that of Chuckie’s. Billy’s or Morgan’s. In making this baseline. the find of Hunting’s subsequent math accomplishments every bit good as the disclosure of the maltreatment he suffered. physiques him as the primary supporter of the film ( Caron. 2005 ) . Furthermore. the procedure besides created the premiss of the interaction of other characters in the narrative. peculiarly Hunting’s relationship with both Maguire and Skylar. However. it should be noted that Hunting’s AD was the Southern Cross of the narrative. Without it. the onslaught on the constabulary officer who subdued Hunting that led to Lambeau’s intercession would non be possible. Furthermore there is besides a suggestion that without the development of the status. Hunting would non hold been able to roll up his repertory of cognition. There was besides a review sing the quality of instruction. illustrated by the confrontation with the alumnus pupil named Clark. Hunting’s manner of educating himself was superior if non. more cost-efficient. This was the first intimation of Hunting’s head every bit good as his noteworthiness sing his societal position and personal background. It should be noted that Hunting’s character is non representative or even typical of those enduring from AD ( Livingston. 2004 ) . In general. there is no discrepancy in the degree of sociableness whereas in the film. there is indicant that Hunting’s relationship with his friends was non dominated as much by his AD. In peculiar. his relationship with Chuckie indicates non merely important intimacy but besides dependance. In add-on. Chuckie’s insight to Hunting’s personality indicated by his regard of Hunting’s personal infinite and waiting for the latter for any revelation. Another illustration contrasting to the AD symptoms is the narrative was in his conversation with Skylar when he was motivating her to predate analyzing he exerts important attempt to explicate to her how he viewed his accomplishments. The illustrations he provided displays a high grade of association and the attempt itself is an indicant of Hunting’s need to do Skylar understand him more. However. these evident contrasts to the symptoms of AD. presented after Maguire and Hunting were able to set up a on the job relationship for the latter’s therapy. may be to exemplify the effectivity of the therapy. Sing this. particularly in position of the impact of kid maltreatment and disregard to Hunting. provides dramatic content every bit good as engages both understanding and empathy of viewing audiences. For Hunting himself. his history and psychological status farther highlight his glare and its value non merely to himself but. as reiterated repeatedly by Lambeau. besides the remainder of the universe. One of the most affecting scenes in the film is the presented in the session where Maguire repeatedly tells Hunting that it was non his mistake that he suffered abuse until Hunting genuinely accepts it to the truth after which he breaks down. The epiphany high spots that though AD symptoms and indicants can non be limited to behavioural alteration but requires the intervention of non- seeable and subconscious symptoms and indicants of AD ( O’Connor A ; Zeanah. 2003 ) . Treatment Due to the wideness of AD. there are an extended grade of discrepancy in attacks and intervention. In general. intervention is by and large addresses emotional and behavioural jobs. In younger clients. the major standards are based on absence or deformation of age-appropriate societal behaviours which so becomes the foundation of the intercession ( Boris. 2003 ) . In older clients. societal indexs of the upset go utilised more and intercession since the impact of AD becomes more societal instead an issue of personal development. In either population. the most common intercessions are developed to turn to trust and forsaking issues ( Walsh et al. 2006 ) . However. Wedding ( 2007 ) that behavioural alteration plans are the first to be implemented. In the film. Maguire’s intervention became irregular chiefly due to Hunting’s mind. With his intervention with the first five healers. he reads literature sing guidance and therapy in attempt to intentionally thwart his clinical psychologists. Maguire’s similar background turning up in Southie and Lambeau’s narratives of what happened with other healers surprised Hunting. Maguire challenges Hunting’s mind and allows himself as a topic of Hunting’s examination. In kernel. the Sessionss became therapy for both Maguire and Hunting: Maguire disputing Hunting to use himself and his cognition to the existent universe while Hunting prompts Maguire to cover with his heartache over the loss of his married woman. In context. such a method is effectual. However. the world is that there are ordinances of what healers can unwrap to their clients in the involvement of keeping professionalism. At the same clip. the challenge presented by Hunting’s exceeding mind is neither a likely scenario. The pattern of an intercession to turn to AD is based on the designation of the beginning of the struggle. Eriksen and Kress ( 2004 ) and Williams and Garland ( 2002 ) both point out that at that place has to be a high grade of sensitiveness in this appraisal as discrepancy in civilization or background may increase the impact of one event or experience of the client. Similarly. Walsh and associates ( 2005 ) every bit good as Zolotor and Runyan ( 2006 ) point out that in instances were precursor events are due to childhood disregard or maltreatment. at that place has to be extended consideration of the client’s history from as many positions as possible since the impact of disregard or maltreatment possibly non remembered by the client. Boris ( 2003 ) points out that in many instances of AD. direct intercession is limited since behavioural. emotional or societal jobs frequently take precedency in intervention. However. he points out that such a scheme may besides let therapy or other intercessions to streamlined and more efficaciously direct attempts to turn to AD. Finally. harmonizing to O’Connor and Zeanah ( 2003 ) . the most critical for any intercession is to supply chances for clients to place the issues motivating their Ad and to develop separately the tools to turn to them. Similar to the Maguire’s plan for the Hunting in the film. this can be seen in his changeless challenges to Hunting and his suggestion and support for the latter to prosecute what he values most in life regardless of the hazards of failure. Conclusion Maguire’s irregular attack to Hunting’s therapy created struggle non merely between him and his client but besides with Lambeau who was coercing Hunting to utilize his mathematical gifts to their fullest extent. However. Maguire’s penetrations to the background and personal calamities of Hunting. being from South Boston and a victim of maltreatment himself. would finally be the foundation of Hunting’s self-discovery and authorization ( Shulman. 2006 ) . Hunting’s contentious relationship with Maguire would actuate him to prosecute non merely his surveies with Lambeau but besides a relationship with Skylar. a immature adult female who was prosecuting a calling in medical specialty utilizing an heritage she gained when her male parent died. Maguire would repeatedly dispute Hunting’s philosophical positions inductively and pushes him out of his comfort zone to recognize his potencies. At the terminal of the film. Hunting would follow Lambeau’s advice to research possible employment chances for his math accomplishments by prosecuting interviews. go forthing his friends and South Boston which he considered his oasis and pursue Skylar by following her to California.

Saturday, November 23, 2019

Maritime Traffic Lanes

Maritime Traffic Lanes Traffic is controlled in coastal waters and inland passages with marker buoys. Buoys in coastal areas are known as lateral markers and when found in traffic lanes they are known as channel markers. Both types of markers serve the same purpose. They guide a vessel through an area known to be safe for passage, and provide a traffic separation scheme similar to a road on land. These â€Å"Rules of the Road† are very similar to those you follow while driving an automobile on land, so we will use that as an example when talking about marine traffic. IALA A and IALA B If you are driving a car in an overseas country it is sometimes necessary to drive on the opposite side of the road than you usually do. This is the same for ships, but fortunately there are only two schemes IALA A and IALA B. IALA stands for International Association of Lighthouse Authorities. IALA A is used in Europe, some areas of Africa, most of Asia, plus Australia and New Zealand. IALA B is used in North America, South America, Japan, the Philippines, and Korea. Traffic Marker Buoys Marker buoys come in two colors, green and red. Red buoys mark one side of a traffic lane and green marks the other side. Think of the area in the middle as a road or highway. On land a road has painted stripes marking safe areas for travel; a solid line marks both sides of the road and is meant not to be crossed- think of the red and green buoys as these lines. A road has a line painted in the middle to divide traffic by direction; in a maritime environment the center divider is invisible. The separation line is exactly in the center of the marked course. IALA A Rules In Europe, Australia, New Zealand, plus parts of Africa and Asia, the IALA A rules are in force. This means that when traveling you should keep the green buoy on the right or starboard side of the vessel. The shape of the marker also gives you traffic information. A triangular or cone-shaped top indicates the marker should be kept on the starboard side of the vessel. IALA B Rules The IALA B traffic separation scheme is used in North and South America, Japan, the Philippines, and Korea. It is the opposite traffic flow of the IALA A scheme. This is like driving on the opposite side of the road while overseas. In this case, while traveling keep the red buoy on the right or starboard side of the vessel. The same triangular or cone-shaped top will be present on markers which should be kept on the starboard side of the vessel. Both traffic patterns have the same rules when it comes to marker shape. A triangular marker is always kept on the starboard side of the vessel no matter if it is red or green. Markers to the port side of the vessel will be square or flat-topped. Entering and Exiting Traffic Separation Schemes When entering a traffic separation area, proceed with caution and be alert. This is like a highway on-ramp for ships and smaller craft. At busy times many vessels will be trying to enter these lanes. Try to align your vessel in the direction of travel within the lane. Essentially extending the lane beyond the actual lane markers will help you smoothly transition from open waters to the traffic lane. The entrance to a traffic separation scheme is subject to rules of Right of Way. The Right of Way is one of the most important parts of the Rules of the Road and needs to be understood completely for safe operation. Sometimes automobile traffic in busy areas takes on a special set of rules that is different from standard operation, and is usually only understood by local drivers. The same thing is true on the water. Local vessels like water taxis or tender boats might not follow these traffic lanes, this is not necessarily breaking the rules because the vessels need to operate outside the lanes to do their job. Exiting a traffic scheme is similar to entering. If you are traveling out into open water it is best to extend your heading past the end of the final marker. If your vessel is large or slow moving, traffic behind your vessel might be eager to pass. Wait until traffic clears before changing your course because not all vessels will sound the proper horn signal when attempting to pass. Be careful, Right of Way is important, but avoiding collision is more important than being right. You may need to exit a traffic lane before reaching the end of the marked passage to reach your destination. Buoys are marked with numbers like street numbers. Red buoys always have an even number and green are marked with odd numbers. Maneuvering between marker buoys is acceptable as long as it can be done safely. Check for traffic outside the lane and for any orange and white buoys marking obstructions. If the way is clear you may proceed. If you must cross the oncoming lane of traffic, wait for an appropriate gap in traffic and turn a perpendicular course across the lane. Keep other vessels in mind when slowing down or turning out of a lane. Ships have limited maneuverability at low speeds and take a long time to stop. If you cannot turn across a lane without obstructing traffic, exit on the opposite side and wait for traffic to clear then proceed across both lanes to your destination. Traffic Lane Crossings Where two traffic lanes cross there is a special marker buoy. It is striped horizontally with red and green bands. This is similar to an intersection of a primary and secondary road. The top band designates the primary traffic route and the lower band designates the secondary route. Right of Way rules govern how traffic flows at these crossings- primary and secondary designations do not determine which vessel may cross first.

Thursday, November 21, 2019

History The american promise book. Were the americas discovered or Essay

History The american promise book. Were the americas discovered or were the conquered explain - Essay Example gh the Treaty of Tordesillas claimed duopoly of all the non-European lands with the Spanish claiming control over all the lands in contact with the Pacific Ocean. European nations such as France and England disputed the Treaty and thus went ahead and unsuccessfully established their colonies in the Americas in the 16th century, and later together with the Republic of Dutch, permanently established their colonies in the Caribbean Islands and North America. The Spanish together with their Indian allies were able to conquer the Inca and Aztec empires which controlled Central Mexico and Western South America respectively. (Roark, 2006) extensively shows how another Spanish expedition led by Hernan Kortes landed on the Gulf Coast. He allied himself with the Tlaxcallans, sworn enemies of the Aztec .This saw an increase in hostilities witnessed in the City of Tenochtiltan leading to the killings at the Main Temple and subsequent death of Moctezuma II. This led to the Spanish eventually fleeing the city before coming back to lay siege on Tenochtiltan thereby destroying the city. The Spanish then installed puppet rulers such as Andres de Tapia Motelchiuh to further their interests. Another Spanish expedition led by Pizarro Francisco had to travel back to Spain to get the royal approval to conquer the Inca Empire. They were also able to alienate the Tlaxcallans and turn them against the Tenochtiltans. The use of cavalries and cannons made it easier for them to conquer the natives. These elaborate conquests lay credence to the claim that the Americas were conquered. The conquest was resource-driven. The European Nations were interested in the wealth and treasures of the

Tuesday, November 19, 2019

Louisa May Alcott Essay Example | Topics and Well Written Essays - 500 words

Louisa May Alcott - Essay Example Perhaps feminists can constructively criticize a book they grew up reading. Simone de Beauvoir and Gertrude Stein both read the book as young girls and found much to admire in the character of Jo (Baker, 2006; Friedell, 2005). If the reader ignores the ending where Jo burns her manuscripts, there is much that a feminist could admire about the strength and focus of her character. There is much, also, to admire in the real-life Louisa Alcott, who became a masculine stereotype as breadwinner for her real life family. According to Friedell (2005), Alcott worked 14 hour days at her writing, spent her earnings on her parents and younger sister, and cared for various nieces and nephews when her other sisters died. By the age of 40, Alcott declared proudly that her family was out of debt and finally free, but she still continued to produce writing to support the family. When she contracted mercury poisoning serving as a nurse during the Civil War, Alcott became addicted to morphine and still continued to work. She didn’t even enjoy writing Little Women. While she was usually willing to change stories and novels to please her editors, refused to marry Jo off to Laurie, but gave in to the general idea of marriage, saying in her journals she did not want Jo to end up like herself, worked to the bone with no time to enjoy anything, and alone. It is interesting that the character of Laurie was probably patterned after a real-life romance between Alcott and Ladislas Wisniewski (Sands-O’Connor, 2001). Most of the characters in this novel were patterned after someone Alcott knew, and her journals and letters are vague as to whether there was a real romance between Ladislas and Louisa, or whether she simply fictionalized that, too. The feminists speculate whether Alcott was bisexual or lesbian, and a romance with Wisniewski never blossomed in public. The book Little Woman and the character of Jo certainly start out as

Sunday, November 17, 2019

Monopoly Term Paper Essay Example for Free

Monopoly Term Paper Essay Monopoly is a market structure containing a single firm that produces a unique good with no close substitutes. It controls supply of a good or service. It is where the entry of new producers is prevented or highly restricted. According to the Business Dictionary, monopolist firms keep the price high and restrict the output, and show little or no responsiveness to the needs of their customers. Most governments try to control monopolies by imposing price controls, taking over their ownership (nationalization), or breaking them up into two or more competing firms. Monopolies exist in varying degrees (degrees (due to copyrights, patents, access to materials, exclusive technologies, or unfair trade practices) almost no firm has a complete monopoly in the era of globalization. So we can see the problem of monopoly is that it can set a higher price than marginal cost. The fact that a monopoly does not face the discipline of competition means that the monopoly may operate inefficiently without being corrected by the marketplace. An example for monopoly might be Comcast. If Comcast were the only cable television provider in your area. If you want cable, you have no choice but to go to Comcast. And because of this, they can charge any price they want. Other local electric power company, campus bookstore or local telephone service might be local monopolies as well. George J. Stigler, director of the Center for the Study of The Economy and the state, professor of economics at the University of Chicago states that a monopoly is free to set any price it chooses and will usually set the price that yields the largest possible profit. There are three problems that often associated with a market controlled totally by a single firm such as inefficiency, inequity and political abuse (AmosWEB Encyclonomic). Inefficiency is the most noted problem in monopoly. A monopoly charges a higher price and produces less output than perfect competition. Also, the price charged by the monopoly is always greater than the marginal cost of production. Income inequality is another problem of monopoly. Monopoly earns economic profit, consumer surplus is transferred from buyers to the monopoly. So buyers end up with less income, and the monopoly ends up with more. Monopoly is able to maintain single-seller status and market control, income continues to be transferred from buyers to the monopoly and to the monopoly resource owners.

Thursday, November 14, 2019

Walt Disney the American Hero Essays -- essays research papers

Walt Disney the American Hero Walt Disney; When that name is spoken faces of children and adults alike light up with looks of sheer joy. When debating what to see at the movies the newest Disney flick is almost always decided upon over the others. With Disney people are 100 percent sure to walk out of the theater happy and smiling. From the catchy theme songs to the thrilling theme parks Disney has built the fantasy empire. Although he built the fantasy world Disney was not a man who walked around with his head in the clouds. He used his animation and film making skills to not only make fantastic movies but to also bring joy into times of war, fun into times of education, and excitement into times of vacation making him, Walt Disney, the epitome of an American hero. At the young age of sixteen Walt Disney was not the typical teenager. He was not obsessed with how he looked, or who did or didn't like him. His concerns were of the world and the fate of his country. In 1918, Walt signed up to defend his country in the military, but because of his young age he was turned away(www.tudlp.org Walt Disney Biography). Rejection was no discouragement to Walt, in fact, it was quite the opposite it was an encouragement to join the American Red Cross. With the Red Cross Walt was immediately shipped over seas to be a chauffeur and ambulance driver(www.tudlp.org Walt Disney Biography). Even in times of war Disney could bring smiles. Disney risked being captured, by covering his ambulance not with usual war time camouflage but with bright lively Disney cartoons(www.tudlp.org Walt Disney Biography). Again, unlike most other teenagers, who were more concerned with getting the job witch paid the most money and entailed the least amount of physical labor, Disn ey volunteered out of his own free will to risk his life for his country with his only reward being the moments of happiness he had brought to a country plagued with war. As part of his down to earth optimistic nature Disney had always put the advancement of education at the top of his priorities. He was a man who knew that education should be fun and wanted to do everything possible to make it that way. As Disney got older he realized that along with fame comes influence. He used his influence to build a school, a college of the cr... ...rf sized Oscars(Great Events from History. Disney releases Snow White and the Seven Dwarfs). Walt Disney created the American fantasy from thoughts pulled out of the far reaches of his imagination. He was a man who had never let go of his inner child. By simply reaching for that inner child he created every child's dream in the form of a simple talking mouse. That mouse became his trademark. Mickey was a trade mark to be used to his advantage though. With his fame and money gained from Mickey he could go on to do heroic things like build schools, work to aid his country during war, build family friendly theme parks, and make unforgettable movies. Walt Disney once said "The way to get started is to quit talking and start doing(ww2.netnitco.net Walt Disney's Great Quotes)." That is exactly what Disney has done and what all Americans should strive to do. Throughout his life Disney taught the world that "It's kind of fun to do the impossible(ww2.netnitco.net Walt Disney's Great Quotes)." If all of America strove to do the impossible everyday then every A merican would soon fit in beside Walt Disney under the category of an American hero.

Tuesday, November 12, 2019

Not Too Old to Alter Essay

One hundred fifty one years hitherto, a substantial Filipino in the illustrious epithet of Jose Protacio Rizal Mercado y Realonda, extricated our predecessors from being slaves by deploying a taciturn yet strapping apparatus. It was for his exertion that we are anon lodging on the snug threshold of freedom. By dint of his literary works −essays, novels and articles. He brawled for our territory’s liberty hostile to the Spanish settlers who subjugated us for three hundred thirty three years. I staunchly cannot portray where we will be today if it was not for Jose Rizal’s intrepid escapade. But why is it that until today, we are still bruised by the storms of hitch and inundated with wrangles? Is this the underlying pretext why Rizal squandered his duration aiming to fulfill his desire? Is this worth three centuries of anguishing? Well, no! He divulged, â€Å"our liberty will not be secured at the sword’s point†¦ we must secure it by making ourselves worth of it. And when the people reaches that height, God will provide a weapon, the idols will be shattered, tyranny will crumble like a house of cards. And liberty will shine out like the first dawn.† Unambiguously, he craves us to rectify our oblivion towards his forfeits, to esteem what he capitulated in abidance for us to stow our existence like it should be. And in the interval we exploited our latitude fruitfully, everything will plummet into array. Ostensibly our interstate hero, Dr. Jose Rizal still subsists in ontological epoch, he would aptly be applying his erudite dexterity reversely to the pompous President Pnoy. Rizal covets genuine metamorphosis, and Aquino’s administration has not outdo it yet, alternatively, he burlesqued number games on our psyche to somehow persuade us that he and the Filipino at large are on the right-track (tuwid na daan). Reminiscent of what he executed throughout his State of the Nation Address, he swindled us via manifesting statistic testimony vis-à  -vis his feats that were explicated by some research agency or sector. Indubitably he would be an underground propagandist for the second time around. Rizal is a true-blue nationalist. He is a silhouette of expansive brainpower, he manipulated his wit to craft a fictional character playing role in a true-to-life story that had commenced the Filipino’s quandary during the Spanish conquest. Although the characters were illusory, Filipinos were adroit to grasp the gist beyond it, he used that conspiracy to elevate his tacit propaganda, to somehow truant from prosecution. He has utilized his writing prowess to hoist his fellow Filipino’s cognizance. Using this slant, he affirms that we can elicit liberty without denuding of blood, that it is a diplomatic and robust tool to draw a collective force among his country men. Disdain of what he did to galvanize our perception, after obtaining our unequivocal sovereignty, we again stagger in hauling up our country from drowning. We struggle in the somber because of our own liabilities. It is our transgression that scorted us to our congested enlargement. We have continuosly been predominated by our culture principally by our unbecoming customs –crab mentality, pride. Instead of maneuvering for a progressive state, we Filipinos hubs solely for our personal garnishment. We quantize everybody as our adversary no matter what their socio-economic status is. How can we debark affluence when there are these people who are only aspirng for our stoppage? This kind of stance, crab mentality, will only make our country unsteady. If everyone has this perspective, then at the end, everyone will torment the consequences. â€Å"There are more faults which make a man more unpopular and no faults which are more unconscious of in us. And the more we have it ourselves, the more we dislike it in others.† A quotation made by an outlandish writer, C S Lewis. Interiorizing this notion, pride is a bigger stumbling block as we ever envisage it to be and the appalling side of it is more vicious as we opine it to be. When we are gobbled by pride, we incline to look down on people, and are not able to empathize with them. It is hard to put yourself in the shoes of others. Same as in national growth, if we prefer to use Filipino vernacular rather than English as a medium of interaction in edifying, I believe it would be more tranquil to digest the information. Like for example Japan, look where they are now. But then, it is not the peccadillo of the followers alone. The leader of our nation also endows to the loss of our state by their bogus governance. They are the very incentive why Philippines is internationally renowned for corruption. The funds that are preordained for the people were embezzled barbarously. This money is intended for everybody not for somebody. Therefore, we arbitrate the Filipino themselves are the midmost walls hindering national expansion. The great Jose Rizal once articulated, â€Å"no good water comes from the muddy springs. No sweet fruit comes from a bitter seed†. No matter how callous our Government Officials try to avert smelly fish from amplificating its smell, it would always find its way out to the sense of our country men. And that kind of Government Officers reflects to the kind of country they belong to. Even in Rizal’s interlude, these barriers were vividly observable. This is the wall shadowing our triumph which generated the darkness we are in now. These things will continue to shake our solidarity until we learn how to lend a hand. How will we telltale this to our national hero? He would be so thwarted when he unearth that his atonement was sealed in a trash bag. He filled our thirst for freedom by furnishing to us a cup full of fearlessness, hope and determination to uphold a better future. Let us not recollect the dim history of the past when we are muted by illiteracy. Only elites had a privilege to have an education. Thus the higher classes repress the Indio’s. We have now arrived in this murky place to cue us how subterranean we fell. This is not the time to blame one another. It is now time to make valid the promises of liberty. Start breaking the seal! This is the moment where we ascend from the dark, where we rise from drowning and were we face tomorrow’s sunlight wiping off the shadow of yesterday. Just like what Elias said in Rizal’s notorious novel, Noli me Tangere, â€Å"Mamamatay akong hindi nakikita ang ningning ng bukang-liwayway sa aking Bayan! Kayong makakakita, salubungin ninyo siya, at huwag kalilimutan ang mga nabulid sa dilim ng gabi.† Today we are still balking for that versatile transformation that only us, FILIPINOS can do. Who else will have a â€Å"Rizalic† heart that will have the audacity to protract his bequest? Who else? Will it be the Americans? Or the Chinese? Will it be Koreans? No! We should impede contemplating on those foreigners, pioneer laboring for the betterment of our country. Now, let the light cover Luzon. Let the light cover the island of Visayas. Let it reign across Mindanao. And when our motherland is categorically blanketed with rays of light, only then our boon will emerge to bloom, conceiving a better society. Only then will Jose Rizal’s death would be worth it.

Sunday, November 10, 2019

Pestel Framework

The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies, and to assess how different environmental factors may influence business performance now and in the future. The PESTEL Framework includes six types of important environmental influences: political, economic, social, technological, environmental and legal. These factors should not be seen as independent factors. Factors such as technological advances may probably affect the social and economic conditions in different markets.Below, some characteristics in each environmental factor are listed, which may give business managers guidance to, which factors may be of importance to a company's strategy. The list is however far from complete, and it only gives managers some preliminary inspiration to, which factors may be of relevance for handling business strategies. Many factors, that are not included below, may have an effect on business success, and each company must evaluate for themselves, which key drivers of change will potentially have strategic and competitive consequences.Political factors †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stability of government †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Social policies: (e. g. social welfare etc. ) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Trade regulations: (e. g. the EU ; NAFTA) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tax policies †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Entry mode regulations Economic factors †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Disposable income of buyers †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Credit accessibility †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Unemployment rates †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Interest rates †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Inflation Social Factors †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Population demographics: (e. g. aging population) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Distribution of Wealth †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Changes in lifestyles and trends   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Educational levels Technological factors †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   New innovations and discoveries †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pace of technological innovations and advances †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pace of technological obsolescence †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   New technological platforms (e. g. VHS and DVD) Environmental factors †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Environmental protection laws †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Waste disposal laws †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Energy consumption regulation †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Popular attitude towards the environment Legal factors †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Employment regulations †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Competitiv e regulations   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Health and safety regulations †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Product regulations The key for business managers is therefore to discover the main drivers of change that may affect business strategies, and to discover the factors most likely to influence the performance of the business. In conducting a PESTEL analysis, business managers may create strategies that take several macro-environmental factors into consideration, so that the strategy formulation process will be as sensitive to current and future environmental factors as possible.

Thursday, November 7, 2019

Cutting and Scarification Research Paper

Cutting and Scarification Research Paper Free Online Research Papers An intense piercing fire burns you, and a thin line of blood creeps up where the blade has just been. If you identify with this sentence, then cutting might be something you enjoy. There are a lot of things to think about if you want to try cutting or even if youre already a cutter. These things include where and how deep you cut, what you cut with, and cleanliness. Picking a location to cut is pretty important. You dont want to cut over anyplace that has veins or arteries close to the surface of the skin. This means that recreational cutting on someplace like your wrist is bad. Also avoid places with bone close to the skin. The outside of your upper arm and the top of your thigh are good places. After youve picked a location, wipe or spray the skin there with alcohol to ensure that its clean. There are a number of things that can be used to slice on skin, but just because you can use it, doesnt mean you should. Note that there is always a risk of scarring when you are cut, but the sharper the blade and the less deep you cut, the lower your risk is of scarring. That said, you should always pick a sharp blade to use when cutting. You might get disposable scalpels from a medical supply store or from online stores that sell tools specifically for body modification. A knife with a clean smooth blade may be used if it has been very well sharpened and sterilized. Those that are interested in play piercing and have the needles on hand may want to use the tip of a new hypodermic needle. For beginning cutters, the lancets used when testing blood glucose do well because its harder to cut yourself deeply with them. This will allow you to get used to how deep a cut can be made and how to avoid cutting to deeply. Cleanliness is an incredibly important thing when cutting. Use alcohol to clean your skin and the tools you use. Having alcohol prep pads or a spray bottle full of alcohol makes this easier. Gauze pads, butterfly bandages, medical tape, and antibiotic ointment are useful to have handy for when the cutting is done. When you are through making your cuts, lay a gauze pad over the wound and give it one or two solid slaps or a punch. If you cant do this yourself, have a friend near by to do it for you. This will prevent a hematoma (swelling at the site where a blood vessel is broken) from forming by compressing the ends of the cut vessels. Note that while this covers some of the basics of cutting, no article can replace the knowledge of an experienced and safe cutter, and it is best to cut with experienced supervision. Body modification of any sort is something that should be given great thought to and decided on with a sound mind. If your desire to cut comes from depression, then its best that you seek treatment from a medical health professional rather than self medicating with pain. Research Papers on Cutting and Scarification Research PaperNever Been Kicked Out of a Place This NiceThe Effects of Illegal ImmigrationTwilight of the UAWThe Relationship Between Delinquency and Drug UseGenetic EngineeringStandardized TestingDefinition of Export QuotasBionic Assembly System: A New Concept of Self19 Century Society: A Deeply Divided EraThe Hockey Game

Tuesday, November 5, 2019

40 Actionable Email Marketing Tips That Will Boost Results

40 Actionable Email Marketing Tips That Will Boost Results Email marketing is complex. From list building to copywriting to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it can be difficult to keep up with. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. 40 Actionable Email Marketing Tips That Will Boost Results via @ Table of Contents: 10 Email Subject Line Writing Tips 10 Email Copywriting Tips 10 General Email Marketing Tips 10 Email List Building Tips 10 Tips for Writing Better Email Subject Lines Success starts with strong subject lines. According to Hiten Shah, â€Å"33% of email recipients open email based on the subject line alone.† You may have heard some variation of that figure before (different reports suggest a range between 30% to upper 40%). The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. 1. Test Every Subject Line Before Delivery Wouldn’t it be great if it were possible to test every subject line before you hit send? With the Email Subject Line Tester, there is. This free tool (which is also built into ) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. Enter your subject line: Then, get your score (and more): You can use it free as much as you’d like here. 2. Use a Real Person’s Name in the Sender Field Getting an email from an actual person feels more friendly than one from a brand. So, use an employee’s name in the sender field, rather than your brand name. For bloggers or solo consultants, your name might double as your brand. But, larger retail and B2B brands can benefit from this strategy, too. This example from Threadless shows how both can be combined: Most email service providers make it easy to edit the sender field. Consider using the name of the individual sending the email, or the best point of contact should a recipient have questions. Sending marketing emails? Use a real employee's name in the sender field:3. Add Personalization People want to feel like they’re more than just a number. So, to further make your emails more personable, include the recipient's name. Here’s an example of a plain-text email from Michael Hyatt using personalization: Make email marketing more conversational with personalization4. Use Power Words Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click. Use this cheat sheet: Use power words to increase #email open rates5. Experiment With Numbers and Stats According to a study from YesWare, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies: There are at least a couple reasons this might be the case: Numbers are concrete. Subject lines that make vague promises are less compelling than those that state specific claims or benefits. For example, â€Å"Save 25%† is more useful than â€Å"Save Money.† Sometimes, stats are hard to believe (even if they’re accurate). And you just have to click for confirmation. So, if you have stats or interesting percentages to share, consider including them. Experiment with numbers and stats in #email subject lines6. A/B Test Subject Lines No study nor external data point will ever be as meaningful as your own results. One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. Subject lines are one obvious email element to split test, and most email service providers make this easy. Here are some shortcuts to help documentation to get you started: MailChimp Campaign Monitor Active Campaign Constant ContactAre you using A/B testing on your #email subject lines? If not, you might not be as successful as...7. Create a Curiosity Gap According to Wordstream, a curiosity gap  is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline  to the actual content. By creating a curiosity gap, you're teasing your reader with a hint of what's to come, without giving all the answers away. How powerful can leveraging an informational gap be for copywriting? For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. Imagine what it can do for your email marketing. To incorporate this technique into your subject line writing, do this: Identify the beginning and end of the story in your email. Leave out crucial information in the middle. Now, done poorly, this is an easy recipe for cheesy clickbait. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). Here are some examples of what this might look like in practice: â€Å"The easiest way to achieve your goal isn’t what you think.† â€Å"What’s the fastest way to achieve [GOAL]?† â€Å"Should you use this tactic to achieve [GOAL]†? All of these examples leave something out, that can only be learned by clicking through to read the email. Create curiosity gaps in your email subject lines to get more opens.8. Make Use of Available Preview Text Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context. Here’s a great example from MarketingProfs: The subject line inspires urgency (â€Å"last call†), while the preview text offers more specifics (exactly how long the offer will remain, and how much can be saved). This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. Here are some ideas: Tease an offer, then add more specifics. Include information about additional content in your email (that isn’t implied by the subject line itself). Ask a question in your subject line, and use the preview text to tease an answer. Get creative with it and see how it impacts opens and clicks. Writing email subject lines? Don't forget to leverage space in the preview text field.9. Never Use All-Caps Just don’t. It sounds like you're shouting in your reader's face. Avoid all-caps in email subject lines (and get 39 more email marketing tips here):10. Experiment With Emojis Emojis are more than just fun illustrations. They can actually help improve opens on emails. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), â€Å"brands that are using emojis have seen a 56% increase in their unique open rates.† Impressive. Will you achieve similar results? There’s only one way to find out: experiment! To quickly grab emojis you can copy and paste into your own emails, visit GetEmoji.com: Could emojis help increase your email open rate? 10 Email Copywriting Tips Strong copywriting skills are essential for effective email marketing. Here are ten different ways to sharpen yours. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 11. Keep It Brief Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Here are some basic guidelines to follow: Keep sentences under 25 words, and paragraphs under three sentences. These are considered basic best practices for web writing. Aim for 17-24 characters when writing subject lines. There’s no real â€Å"best subject line length,† but shorter copy is more likely to avoid getting cut off on mobile devices. Get to the point. Every word and sentence in your email should serve a clear purpose. If it doesn’t, then remove it. Here’s an example from Google. It’s extremely brief and concludes with a simple CTA: Keep your #email marketing copy brief.12. Include One CTA (But Don’t Be Afraid to Include It In Multiple Locations) Including a single call-to-action is a classic piece of email marketing advice. But, what about including that one CTA in multiple locations? This is a simple tip that can help increase clicks by placing a link at multiple spots where a reader is likely to be scanning across your copy: This email includes a CTA in each of the following places: Header graphic. Inline text. Conclusion CTA button. If one item doesn’t entice clicks, there’s a chance the next one might. Consider including one #email call-to-action in multiple places.13. Add a PS If You Need Extra Links Newsletters and roundups, by their nature, include multiple links to various pieces of interesting content. But, if you’re writing a plain text email, it’s best to direct readers toward one location. For plain text emails though, if you have additional content to share, there is one place you can turn to: your PS section. "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: Related articles or blog posts. Upcoming events. Recent company news announcements. This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. Get more email traffic by including additional links in a PS after your signature.14. Offer Something Valuable Great copy won’t save a crappy offer. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. Before sending an email, ask whether it passes the following criteria: â€Å"Is the content or offer this is promoting high-quality?†Ã‚  This is obviously somewhat subjective, but if you’re sending email simply because you feel like you have to, it may be better to hold off. â€Å"Would I even want what I’m selling?† Put yourself in your readers shoes. If you read this email from another brand, would you even remotely care? Be honest. â€Å"Is there anything that could make this email more valuable?† An additional PS, a related piece of content, or something else? Never send a marketing #email if you don't have anything valuable to offer.15. Always Put the Reader First No one wants to listen to a brand talk exclusively about itself. Brands that solve problems for people, though? Those are the ones that get heard. When writing email copy, put the reader’s interest first: Strong Example: â€Å"Cut your grass 35% faster with new, sharper mower blades.† Weak Example: â€Å"Our new mower blades are 35% sharper.† The first example establishes a clear benefit and helps the reader envision themselves spending less time mowing their lawn. The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. Put your reader first when writing #email #marketing copy.16. Sell Benefits, Not Features This is another classic piece of copywriting advice, and one that directly ties into the previous tip. Generally speaking, customers care more about benefits than features. A sharper mower blade isn’t important because it’s sharper; it’s better because it means the customer can spend less time mowing their lawn. Here’s an interesting example from MailChimp: Now, this could have been some superdry copy about GDPR. But, odds are, if GDPR means anything to you, you already know what’s up. So, it instead focuses on how MailChimp made creating GDPR-friendly forms easy enough to do in a few clicks. Perfect. Selling benefits, not features is #email #marketing #copywriting 101:17. Maintain Message Match Between Email + Landing Page Copy You’ve sent out an awesome email. Your unsuspecting reader clicks, compelled by your copy, only to find the landing page doesn’t exactly sound like the email. Maybe the offer is different. Or, the theme of the copy isn’t quite aligned. Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Here’s a basic example of this done well, starting with a subject line from Adobe: Based on this text, one can assume the email will link to something with interesting photography from Tokyo. Once clicked, the headline on the body content makes it clear the reader is getting what they thought with this email: After clicking the button, the first thing you see is a blog header using the same banner image from the email: The body copy in the blog post also follows through on the story the reader expected based on the initial subject line: One consistent experience, from start to finish. That’s what marketers should always aim for. Make sure email copy matches the message on your destination landing page.18. Avoid Generic Templates There’s nothing wrong with using a template as a starting point. But, everyone has seen the same plain text email templates, repeatedly. So, if you’ve seen something similar sent before, it’s time to go back to the drawing board, and come up with something fresh. That’s all there is to this tip. Say no to generic templates. Writing outreach emails? Say no to generic templates.19. Develop a Distinctive Voice Everyone gets too much email in their inbox every day. To stand out, developing a distinctive brand voice is important. Create a brand voice chart similar to this one from Content Marketing Institute: Write more engaging #email copy by developing a distinctive #brand voice:20. Make Copy Skimmable Dense paragraphs of text typically perform poorly for email. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). Here’s an example from Siege Media that’s clear and easy to skim: Don't make readers work! Make your #email #marketing copy skimmable instead. 10 General Email Marketing Tips Here’s a roundup of basic (but often overlooked) tips that, while small, add up to delivering a better experience for your subscribers. Recommended Reading: The Best Email Calendar Template You Need to Manage Marketing Newsletters 21. Make it Simple to Unsubscribe Once you’ve got people on your list, you probably want to do everything you can to keep them there. So, why make it easy to unsubscribe? Because it creates a more positive experience. Someone might be interested in your brand, but just doesn’t want your emails anymore. If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. Making email unsubscribes easy creates a more positive experience with your brand.22. Don’t Pay For Lists There are lots of reasons you shouldn’t send emails to a paid list. Here are a handful: None of those people will understand why they’re getting email from a company that may or may not have ever heard about. A lot of those people are liable to unsubscribe and they won’t convert anyway. Worse, you could violate the CAN-SPAM Act. This could be extremely bad news for your business. Build your list fair and square, and avoid paying for lists. Avoid paying for #email #marketing lists:23. Use Mobile-Friendly Design Check out these mobile email stats from Campaign Monitor: Emails that don’t render properly on mobile devices may get deleted in under three seconds. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). Mobile users check email 3X more frequently than desktop users. 52% are less likely to buy from a company if their mobile experience is poor. What do all these numbers mean? In short, you need to provide subscribers with a strong mobile email experience. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. If you’re working with a developer building HTML emails, explain the importance of optimizing for mobile devices (if they’re not already on board). Use the stats above to build your case. Are your marketing #emails mobile-friendly?24. Add Alt-Text to Images and Buttons Image alt-text  helps tell web browsers and email clients more about the contents of an image. It’s useful for two reasons: Helping the visually impaired understand what your images are. Providing context for images in case they can’t load. Here’s a brief tutorial on how to do this with Constant Contact (other email service providers work similarly): 25. Send Email at the Best Times for Most Opens and Clicks The best time to send email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points. Follow these guidelines: Are you sending your #marketing #emails at the best times?26. Plan Your Email Schedule Around the Best Days to Send, Too Start with a schedule that looks like this: Here's how to pick the best days to send #marketing #email27. Manage Your Email Marketing Schedule on a Calendar Calendars and planning tools help build consistency. Consistency helps deliver results. Instead of slipping on your sending schedule, get it organized. If you haven’t downloaded the email calendar included in this post, grab it for free. Or, if you’re a customer, use its email integrations to map out all your sends (alongside the rest of your marketing projects and campaigns). If you’ve got some time, this demo recap video shows how it works: Email calendars make planning newsletter sends easier28. Optimize Your Email Sending Frequency Consistency is key to success. But, that doesn’t mean you should stick to doing things exactly the same way you always have, indefinitely. Smart marketers optimize their approach based on performance data over time. Email marketing should be no exception. Once a month, consider analyzing your email marketing sending frequency and note: Which times perform best? Which days perform best? Do open rates appear to drop off once a certain number of emails are sent? Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? Gather this data using the in-app analytics in your email service provider. Then, adjust your schedule accordingly. Are you optimizing your #email sending frequency based on data and performance?29. Add Whitelisting Instructions to Your Emails Whitelisting  is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). According to Campaign Monitor: â€Å"Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. A common approach is to add a short message to your email content, like, â€Å"To keep receiving emails from us, please add us to your address book†. Head here to find a free code snippet  you can use to drop a link like this in your email. Make sure your emails get read! Learn all about whitelisting (and get 39 more great #email...30. Create Unique Email List Segments The subscribers on your email list may have unique interests or different backgrounds. Sending the same messages to different groups of people might not always get similar results from each one. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. How could a marketer in this situation keep both groups equally engaged? By segmenting their email list based on interests. Here’s how to get started using four different email service providers (each of which integrate with ): MailChimp: Getting Started with Segments List segmentation in Campaign Monitor Active Campaign: How Do I Create a Segment of a List? Constant Contact: Create More Targeted Lists Using SegmentationUse list segmentation to make sure the right emails get to the right people 10 Email List Building Tips Without an email list, you’ll have no one to market toward. Use these 10 tips to build up your list and get more leads into the funnel. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year 31. Create Valuable Gated Content Upgrades Content upgrades are downloadable freebies gated behind an email opt-in form. To get these configured on your blog, website, or landing pages, you may need to get some developer help. But, once you’re ready to roll, here are some great ideas for content upgrades you can try: Templates. eBooks. PDF guides. Research reports. Slide presentations. White papers. Case studies. Ivan Kreimer wrote a great guide on creating content upgrades here. In the struggle to build an email list, content upgrades are your secret weapon.32. Include a Sticky CTA on Your Website Here’s an example from the Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. Use a CTA on your website to drive more #email signups33. Mention Subscriber Count to Leverage Social Proof Another note to make your sticky CTAs more effective: include some social proof. Mentioning your subscriber count (once you have some subscribers) shows potential leads that you’re offering something of value. Leverage social proof by mentioning your subscriber count in your email signup call-to-action:34. Include a Signup Link in Personal Emails If you email folks around your industry with your own work email account, drop a link in your signature to get your company’s email newsletters, too. If you email folks around your industry with your own work email account, drop a link in your...35. Launch a Contest (With an Email Opt-In Form) Contests and giveaways are a great way to gather email signups. You can do this in one of two ways: With a physical entry form (for brick-and-mortar stores). An online content with a signup landing page. Running a worthwhile contest can take a lot of effort. But, it’s worth it to build up a highly engaged email list. Fortunately, Matthew Barby has created an incredibly in-depth guide here. [Tweet "Contests are an awesome way to build #email #marketing lists:] 36. Run a List-Building Social Media Campaign If people are following you on social media, they’re obviously interested in your brand. So, why not get them onto your email list? Run a creative social campaign directing to your email signup page. customers can easily create cross-channel social campaigns: Create a social media campaign promoting your #email newsletter to get more sign-ups37. Optimize Your Email Opt-In Confirmation Process If you use a single opt-in process, email subscribers will be added to your list as soon as they complete a form. However, if you use a double opt-in process, subscribers will need to click a confirmation link on an email they’ll receive. The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. Follow your email service provider’s guidelines on using double opt-in processes effectively: MailChimp Campaign Monitor Active Campaign Constant Contact Use a double opt-in process to improve lead quality on your email list38. Use Wistia’s Turnstile to Turn Video Viewers Into Email Subscribers If you use Wistia for video hosting, don’t overlook using Turnstile  to add email opt-in forms to your videos. Find a video in your library and go to Timeline Actions: Then, click add Turnstile: You can then configure your video so viewers need to enter an email address to watch. Use Turnstile in @wistia to turn video viewers into email subscribers39. Try Exit Intent Pop-ups Once someone has spent some time on your site, make sure you don’t lose them after they leave. Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples  created with OptinMonster. Get more email signups with exit intent popups40. Add an Email Signup Link to Your Website Footer ’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. But, they’re also extremely easy to add, and every little bit helps. Ask your developer if they can throw in a footer link to your email signup page.

Sunday, November 3, 2019

To what extent is US policy in the Gulf region driven primarily by Dissertation

To what extent is US policy in the Gulf region driven primarily by energy needs - Dissertation Example Retrieved from, http://schirachreport.com/index.php/2011/01/21/old-lobbies-prevent-new-energy-policies/ Teixeira, R, 2010. Public Opinion Snapshot: Public turns against offshore drilling. Centre for American progress, retrieved from, http://www.americanprogress.org/issues/2010/06/snapshot062810.html The Progress Report, 2010. Big giveaways to big Oil. Retrieved from, http://www.barbrastreisand.com/us/article/big-giveaways-big-oil Weiss, D. September 2010. GOP â€Å"Pledge to America† is an oath to Big Oil- written by a former EXXon lobbysist. ClimateProgress. Retrieved from, http://climateprogress.org/2010/09/23/gop-pledge-to-america-big-oil-exxon-lobbyist-brian-wild/ Literature review summary: With approximately 70 % of the global oil reserves located in the Middle Eastern regions, which includes Kuwait, Saudi Arabia, Iran, the United Arab Emirates, and Iraq, these group of countries have formed the group of leading exporters of oil, especially in the post WWII era. Sampson, (1975) and Tanzer (1974), into their books gives us detailed insight into the pre WWII era when the oilfields were in the hands of the colonels British empire, and how slowly US took over after emerging as the chief power during the WWII. Tanzer in his book especially traces the rise of US as the main global power, the rise of strong oil companies and the formation of the famous US oil lobby, and it’s taking control over the European oil trade market. Kinzer, (2008) in his book traces the interference of US oil lobby in Iran internal politics during the 1950s to bring in the Shah of Iran (pro-US) as the head of the country, so that the oil fields would be effectively under the control of the US oil firms. Klare 2001, in his book traces the rise in strength of the US oil firms and the beginning of USA’s relentless drive to gain global energy supremacy. Cordesman (1999) gives us detailed insight into US’s ever-increasing oil consumption rate, and the governmentâ⠂¬â„¢s unceasing drive to gain energy security, which drove the US oil companies and the government to attempt to bring all the oil rich countries under their control. These books show us how US created Saudi Arabia and established its control over the oilfields, while Iraq managed to give the western countries the slip by nationalising their oil fields, which finally led to the 2003 war with Iraq. Bennett, et al. (2007), Sepehri (2002), Kay (2001) in their articles give us an insight into the true nature of the 1991 and 2003 Iraq war and the actual reason behind this war. They show very clearly, as what were conditions that ultimately led to the 2003 war, and established clear links oil firms and the Bush regime. Phillip, 2003, very categorically shows in his paper the actual nature of the war and how the oil lobbyists stood to gain from the2003 war, while various news articles in BBC, Times, and CNN also shows strong link between US oil firms, US government, US foreign polices and the US-Iraq war in 2003. Articles by Lee (2005); Weiss (2010) and Paolo Schirach (2011) show the strong link that exists between US’s ineffective energy saving policies and the connection between government officials. These articles put up figures that reveal the huge donations made by the oil firms to the Republican party, and consequent failure on the part of the US government to draw up strong energy saving policies in the last 5 decades, after the end of the WWII, when the consumption of oil suddenly became high owing to the arrival of automobiles in the US