Growth-Share Matrix

?BCG ? Growth-Share Matrix :0 :0 ? :[pic][pic][pic][pic][pic] [pic]  Ã‚  Ã‚      [pic][pic][pic][pic][pic][pic][pic][pic][pic] †¢ 2893 †¢ †¢ Top of Form [pic][pic] Bottom of Form ?BCG ? Growth-Share Matrix 1963? Bruce Henderson BCG(Boston Consulting Group; ), ;BCG , ,BCG Growth-Share Matrix? ( ), (Product Portfolio) , (Cash Flow) , (Portfolio Planning) , ;BCG ,BCG , ; ( ) , , ( ) , , Product Life Cycle? ( ) ; , , ( ) ?1 BCG [pic] 1 , , 10% HIGH? LOW ; 0-10% LOW ,10% HIGH , 20M,A 12M,? A 0. 6; 1. 0 HIGH? LOW ,1. 0-10. 0 HIGH,0. 1-1. 0 LOW? , , Cash Cow( ) , Maturity( ) , , , ; , Cash Cow , Cash Cow , , , Dog( ) ( Pet), Decline( ) , , , ; , , , Question Mark( ) , , Introduction( ) ,